The Kite Media Blog

See what’s going on at Kite Media and around the digital marketing world.

Stay up-to-date with our latest blog posts by subscribing to the Kite Media newsletter. We’ll update you on a monthly basis with our top posts, how-to’s and internet marketing tutorials along with links to other helpful blogs that we find around the web. And don’t worry, we won’t blow up your inbox with salesy offers, non-stop emails or other worthless content; just informative posts that can help you improve your business. Give it a shot! You can always unsubscribe.

How is Voice Search Changing SEO Tactics?

It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago - and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is that...

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The Ultimate Guide to Influencer Marketing

In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to bloggers asking them...

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Why is Google Looking Different?

There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...

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How To Block An IP Address in Google AdWords

Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google AdWords or Bing Ad Center platforms. PPC is one of the quickest and most effective ways to generate new...

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The Do’s and Don’ts of Email Marketing

Email has secured its place at the top of the marketing channel food chain. In fact, email has proven to be the most effective at generating leads for the lowest cost with a conversion rate 3 times higher than social media and an average 4,300% return on investment!...

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Why WordPress is so Awesome

The world’s most popular content management system powers almost ¼ of the websites online. What makes it so awesome? WordPress continues to be a go-to option for business owners and website designers. Because it is highly customizable, seamlessly powerful and very SEO...

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9 Steps for Optimizing an SEO-Friendly Blog Post

Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search...

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The Golden Rule of Social Media Content

We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...

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How to Successfully Position Your Brand

  The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you jump...

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Customer Reviews: How & When to Respond

So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...

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The Quickest Ways to Lose Customers Online

Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling...

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How to Find Your Focus Keywords

Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...

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How Contact Forms Benefit Your Business

Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their...

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Elements of a Successful About Page

One of the most important parts of promoting your business is to promote yourself. About pages have become a standard across most branded websites and online shops and help to humanize your business. Letting your customers and followers get to know the company and its...

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Using the Google Analytics Dashboard Tool

Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your...

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Tips for Analyzing Your Site Traffic Flow

As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your...

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Keeping Track of Referrals on Google Analytics

In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business...

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How to Check Your Site Traffic on Google Analytics

Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to...

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The Secret to Getting Online Conversions

We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But...

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Using Instagram for Your Business

Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...

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Optimize Your Website Images Like a Pro

One thing that gets overlooked when business owners optimize their websites on their own is that the correct optimization of your images can actually help with SEO. Ever wondered what determines how images rank in Google’s Image Search? It’s a separate algorithm that...

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How to Up Your Facebook Game

Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing.     Facebook has a unique algorithm in...

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Why Isn’t My Website Ranking?

A Troubleshooting Guide For Business Owners   Many little factors including social media presence, citations, content that lacks length, and infrequent internal links determine your website’s ranking ability. Most of these factors are taken care of in other...

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What Your Website is Missing

Everybody loves a decked out website. As long as it’s easy to navigate and scroll through, your visitors are sure to have a great experience and quickly convert to customers. Right? Not necessarily. We’ve found that there are some pretty important elements of a...

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How to Post Better Images Online

If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...

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How Can I Tell If My Website Is Mobile Friendly?

Is your site mobile-friendly? On April 21, Google Search expanded its use of mobile-friendliness as a search ranking signal for websites. Double-check your website is up to par for this change by testing pages of your site with Google's Mobile-Friendly Test tool....

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6 Steps to a Better Facebook Presence

If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...

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Our Local Listing Cleanup Process

When you hear the phrase “local listing cleanup”, what comes to mind? Whether it’s endless hours of lists and research to find your business on the web or a couple hundred bucks that you pay an SEO company each month, understanding the processes involved can really...

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5 Reasons Why SEO is Crucial For New Businesses

When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when...

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The Mobile Shift

The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,...

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Graphic Design is More Important Than You Think

Graphic design services can help portray your business as professional and organized to both your employees and your potential customers. It’s a highly under-utilized service that any business should be taking into their own hands. And if you don’t have the design...

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Video Production: The Kater Shop

We recently had the opportunity to get out of the office and put our video equipment to good use on a short commercial for The Kater Shop in Logan, Utah. They were eager to get fresh video content for their website and social media platforms that could showcase their...

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Top 5 Super Bowl Commercials of 2015

1. SNICKERS® - “The Brady Bunch” This was definitely my favorite Super Bowl commercial. Snickers has been doing these types of ads for a while, but this is the best one yet. 2. Liam Neeson In The Clash Of Clans Super Bowl 2015 Commercial It was surprising to see a few...

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Best Super Bowl Commercials | 2015 Predictions

Garrett's Pick: Tim Tebow Super Bowl Commercial | T-Mobile "No Contract" Classic This was definitely one of the best commercials from last year's Super Bowl. They do a good job of displaying their competitive advantage and an even better job of using Tim Tebow.  ...

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How To Link A Telephone Number

If you’re looking for a way to make your website a little more mobile-friendly, here it is: Include hyperlinks for all your phone numbers!   If you’re reading this blog on a mobile device, try out this example: Want to say hello? Simply call us at (208) 757-3940!...

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Social Media Image Sizes

There is no faster way to look unprofessional on social media platforms than using images that are pixelated or sized-incorrectly. Whether you only manage social media for your own business or for many, it is essential to know the right image sizes to maintain a...

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The Ultimate SEO Audit

So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just...

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Have questions? Hit us up.

Let's talk.

Located in Logan, Utah & serving businesses of all sizes throughout the United States & Canada.

24 S. Main St.
Logan, UT 84321

(435) 753-7553

info@kitemedia.com

"Working with Kite Media for our SEO & PPC has been a great experience. They were immediately able to come in and improve several of our keywords in the rankings. They were able to adjust a lot of the keyword bids and reduced our cost-per-click on some words significantly while keeping us high in the search results. They have been able to fine-tune our account since day one to try and get us the best results possible. Organic visits to our website have been trending upwards since they took over! I highly recommend their services!"
 
- Jordan Connor, Kubex Fitness

"Garrett, Dusty, Colten, and the Kite team are very responsive. Having experienced other less than par web development companies, it has been a breath of fresh air working with the Kite team. They keep the sites and PPC up to date for our multiple companies. Thanks, Kite team."
 
- Brian Bartholomew, Bartholomew Enterprises

"I have worked with Kite Media on many different projects to help increase our digital presence. They are professional, create amazing work and produce results. I would highly recommend Kite Media for any digital marketing need, SEO, PPC, Web Design etc. They designed and put together our new website, from day one they took our ideas and brought them to a reality. From a digital standpoint, they have managed our SEO and PPC and we have seen a lot of leads coming organically through Google searches and clients seeing our ads. Honest, straightforward and easy process."
 
- Brad Singer, Vision Consulting

"I really like how Kite Media took an interest in what my goals were, and how to help me accomplish them. They told me what I could expect, and what it would take to reach those expectations! Great help as always!"
 
- Mindee Larsen, Airabella Active

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