The Kite Media Blog
See what’s going on at Kite Media and around the digital marketing world.
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It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago - and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is that...read more
In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to bloggers asking them...read more
Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that's not a "home run" in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100 likes 15 comments...read more
“Facebook Watch” is the newest attempt by the Social Media giant to connect the world and build community. This will become the next competitor for streaming options like YouTube and even Netflix. In a Facebook Post, CEO Mark Zuckerburg wrote, “We…read more
Why Should I Filter Out Internal Traffic on Google Analytics? To start, let’s discuss why we’re using Google Analytics in the first place. Basically, analytics can show us trends and traffic behavior so that we can see how to improve conversions and the overall...read more
Here's why certain friends' photos always appear on your Facebook timeline: Kite Media decided to take a deeper look and we found a few surprising factors that contribute to why you will see certain friends' photos show up more often in your friends picture box on...read more
There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...read more
If you own a local business (or any business for that matter), you may be familiar with the "Your Local Listing is Incomplete" phone call. Most of these calls start by mentioning some error (e.g. incomplete Google listing, not coming up in Google Maps, etc.), and end...read more
Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google AdWords or Bing Ad Center platforms. PPC is one of the quickest and most effective ways to generate new...read more
We get it. You’re just a bit apprehensive about hiring someone to design the website that will be the face of your entire business. On top of that, you may be hiring someone you’ve never met in person, and may never actually meet face-to-face. So how do...read more
Looking to make some custom changes to your WordPress site? Check out a quick and easy way to make a custom page template. I recently wrote a blog post confessing my dying love for WordPress. I addressed some common concerns that we sometimes hear from clients, and...read more
Email has secured its place at the top of the marketing channel food chain. In fact, email has proven to be the most effective at generating leads for the lowest cost with a conversion rate 3 times higher than social media and an average 4,300% return on investment!...read more
The world’s most popular content management system powers almost ¼ of the websites online. What makes it so awesome? WordPress continues to be a go-to option for business owners and website designers. Because it is highly customizable, seamlessly powerful and very SEO...read more
Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search...read more
Sure, designing an awesome website that impresses everyone from the hippest graphic designer to your grandma is a cool feat, but does it mean anything if it makes for a lousy user experience? Web design encompasses much more than just words and fancy images on a...read more
We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...read more
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this infographic from...read more
The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you jump start...read more
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...read more
The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources....read more
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling...read more
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...read more
Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their...read more
One of the most important parts of promoting your business is to promote yourself. About pages have become a standard across most branded websites and online shops and help to humanize your business. Letting your customers and followers get to know the company and its...read more
Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your...read more
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your...read more
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business...read more
Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to...read more
We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But...read more
If you’re at all interested in SEO, or at least have learned a little about it since you’ve been in business, you may have heard of a term called NAP. Today we’ll explain the term for those less familiar with it and show how you can develop a strong NAP across the...read more
Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...read more
One thing that gets overlooked when business owners optimize their websites on their own is that the correct optimization of your images can actually help with SEO. Ever wondered what determines how images rank in Google’s Image Search? It’s a separate algorithm that...read more
Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing. Facebook has a unique algorithm in place to...read more
A Troubleshooting Guide For Business Owners Many little factors including social media presence, citations, content that lacks length, and infrequent internal links determine your website’s ranking ability. Most of these factors are taken care of in other places...read more
Everybody loves a decked out website. As long as it’s easy to navigate and scroll through, your visitors are sure to have a great experience and quickly convert to customers. Right? Not necessarily. We’ve found that there are some pretty important elements of a...read more
If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...read more
Is your site mobile-friendly? On April 21, Google Search expanded its use of mobile-friendliness as a search ranking signal for websites. Double-check your website is up to par for this change by testing pages of your site with Google's Mobile-Friendly Test tool....read more
If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...read more
When you hear the phrase “local listing cleanup”, what comes to mind? Whether it’s endless hours of lists and research to find your business on the web or a couple hundred bucks that you pay an SEO company each month, understanding the processes involved can really...read more
When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when...read more
The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,...read more
Graphic design services can help portray your business as professional and organized to both your employees and your potential customers. It’s a highly under-utilized service that any business should be taking into their own hands. And if you don’t have the design...read more
We recently had the opportunity to get out of the office and put our video equipment to good use on a short commercial for The Kater Shop in Logan, Utah. They were eager to get fresh video content for their website and social media platforms that could showcase their...read more
1. SNICKERS® - “The Brady Bunch” This was definitely my favorite Super Bowl commercial. Snickers has been doing these types of ads for a while, but this is the best one yet. 2. Liam Neeson In The Clash Of Clans Super Bowl 2015 Commercial It was surprising to see a few...read more
With each new year comes new challenges and new ideas with web design. Every designer wants their client to have the latest and greatest tools and imagery on their website to showcase their goods and services. Some styles and visuals definitely stand out as popular...read more
Garrett's Pick: Tim Tebow Super Bowl Commercial | T-Mobile "No Contract" Classic This was definitely one of the best commercials from last year's Super Bowl. They do a good job of displaying their competitive advantage and an even better job of using Tim Tebow. ...read more
When it comes to digital marketing there is a lot to know and a lot of services to choose from. You can hire an outside SEO firm to improve your website's search rankings, a web designer/developer to build your website, a social media marketing company to help you get...read more
If you’re looking for a way to make your website a little more mobile-friendly, here it is: Include hyperlinks for all your phone numbers! If you’re reading this blog on a mobile device, try out this example: Want to say hello? Simply call us at (208) 757-3940! ...read more
There is no faster way to look unprofessional on social media platforms than using images that are pixelated or sized-incorrectly. Whether you only manage social media for your own business or for many, it is essential to know the right image sizes to maintain a...read more
So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just...read more
Have questions? Hit us up.
Located in Logan, Utah & serving businesses of all sizes throughout the United States & Canada.
24 S. Main St.
Logan, UT 84321
"Working with Kite Media for our SEO & PPC has been a great experience. They were immediately able to come in and improve several of our keywords in the rankings. They were able to adjust a lot of the keyword bids and reduced our cost-per-click on some words significantly while keeping us high in the search results. They have been able to fine-tune our account since day one to try and get us the best results possible. Organic visits to our website have been trending upwards since they took over! I highly recommend their services!"
- Jordan Connor, Kubex Fitness
"Garrett, Dusty, Colten, and the Kite team are very responsive. Having experienced other less than par web development companies, it has been a breath of fresh air working with the Kite team. They keep the sites and PPC up to date for our multiple companies. Thanks, Kite team."
- Brian Bartholomew, Bartholomew Enterprises
"I have worked with Kite Media on many different projects to help increase our digital presence. They are professional, create amazing work and produce results. I would highly recommend Kite Media for any digital marketing need, SEO, PPC, Web Design etc. They designed and put together our new website, from day one they took our ideas and brought them to a reality. From a digital standpoint, they have managed our SEO and PPC and we have seen a lot of leads coming organically through Google searches and clients seeing our ads. Honest, straightforward and easy process."
- Brad Singer, Vision Consulting
"I really like how Kite Media took an interest in what my goals were, and how to help me accomplish them. They told me what I could expect, and what it would take to reach those expectations! Great help as always!"
- Mindee Larsen, Airabella Active