Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive advantages, and tell the searchers and search engines where you are located.

Tools for Choosing Keywords

Keywords should be relevant to your website’s content and searchers should be able to find those keywords (what they searched for) on your website. You should focus your keywords on things that people actually search for, rather than words or phrases that you think might be good to focus on.

When choosing keywords, there are a few things to try and avoid. First, don’t focus on general or irrelevant keywords or single-word terms. These could include terms that are too specialized that nobody searches for. Second, don’t focus on multiple long-tailed keywords. Third, make sure you’re not using similar keyword iterations, such as targeting both CA and California because the search engine knows the difference.

Feeling a little overwhelmed and not sure where to begin? Don’t worry, there are many resources and tools out there for you to use. These are some that we recommend:

Google AdWords Keyword Planner Tool

Moz Content

Google Insight for Search

Microsoft Bing Ads Intelligence

Wordtracker’s Free Basic Keyword Demand

Now it’s time to roll up your sleeves and get to work. A simple way to do research on your own is to see what Google already suggests, also known as auto-complete. You’ve experienced this – when you start typing in Google and it fills in the rest of the search for you. This is an excellent way to see which words and phrases are most relevant for what your customers are searching for. This is a perfect place to start!

We also would recommend reading over some other blogs written by keyword research professional that have great ideas and expertise in the field. Start today by checking out Moz’s Keyword Research Blog.

We hope that these tools are beneficial and that you use them to find the perfect keywords for your business! If you need more help than this blog post was able to provide, contact Kite Media today to learn more about our SEO Service and our Pay-Per-Click Service.

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